Services / Buyer behaviour and the decision process
We offer you exceptional expertise in the design and execution of buyer behaviour profiling and decision process analysis across consumer and business markets and across all sectors. Our approach includes both conventional interview-based data collection and the use of specialised tools such as trade-off or discrete choice modelling, motivational laddering and trigger event analysis. Get in touch to find out more
Case study: understanding how small UK businesses select laptops
Case study: understanding what businesses need from specialist papers
Buyer behaviour and the decision process
What selection criteria do people use when they’re in the market for products like yours? How much do they need to see and hear before they can make an informed decision? Use RS Consulting's well-planned and skillfully implemented research and analysis to empower your marketing strategies and ensure your messages are always right on target.We offer you exceptional expertise in the design and execution of buyer behaviour profiling and decision process analysis across consumer and business markets and across all sectors. Our approach includes both conventional interview-based data collection and the use of specialised tools such as trade-off or discrete choice modelling, motivational laddering and trigger event analysis. Get in touch to find out more
Case study: understanding how small UK businesses select laptops
How do business owners and managers review and decide on the right brand and model when in the market for a new laptop - and where do they actually buy it? What information would help them in making the right choice?
RS Consulting’s solution for a leading laptop manufacturer was a web survey of laptop purchase-decision-makers within 450 businesses with less than 50 employees. This explored how they went about sourcing, comparing and making their most recent laptop purchase.
Our comprehensive report and presentation measured the client's market share among small businesses, as well as providing them with an awareness of brand perception and brand loyalty: essential starting points for developing more effective marketing strategies. Get in touch to find out more.
RS Consulting’s solution for a leading laptop manufacturer was a web survey of laptop purchase-decision-makers within 450 businesses with less than 50 employees. This explored how they went about sourcing, comparing and making their most recent laptop purchase.
Our comprehensive report and presentation measured the client's market share among small businesses, as well as providing them with an awareness of brand perception and brand loyalty: essential starting points for developing more effective marketing strategies. Get in touch to find out more.
Case study: understanding what businesses need from specialist papers
When you're selling solely through resellers, how can you gain a real insight into the needs of businesses: customers you have no direct contact with? RS Consulting put a major manufacturer of specialist paper in touch with the companies that were actually buying and using their products - and generating an impressive 30% of their revenues.
Our solution was a 2-phase study in the UK, France and Germany. Phase 1 – the qualitative research aspect - comprised interviews with resellers of specialist papers to identify their target customers and gain a clearer understanding of their role as a channel to market. The follow-up quantitative phase featured interviews with customers drawn from the resellers' main vertical market segments. Through our analysis our client was able to identify prime targets for their marketing activity, based on our strategic recommendations to both improve their market share and encourage growth of the market as a whole. Get in touch to find out more.
Our solution was a 2-phase study in the UK, France and Germany. Phase 1 – the qualitative research aspect - comprised interviews with resellers of specialist papers to identify their target customers and gain a clearer understanding of their role as a channel to market. The follow-up quantitative phase featured interviews with customers drawn from the resellers' main vertical market segments. Through our analysis our client was able to identify prime targets for their marketing activity, based on our strategic recommendations to both improve their market share and encourage growth of the market as a whole. Get in touch to find out more.