Services / Customer satisfaction and loyalty

Customer satisfaction and loyalty

How close do you come to meeting your customers’ expectations – and what’s causing the gap? Exactly where do you need to focus your attention and prioritise improvement initiatives? And what ROI could you anticipate when you do?

 When you’re next surveying customer satisfaction or reviewing your CRM strategies, make RS Consulting your research partner and you can discover fresh insight and answers to questions such as these.

This is because we’ve developed innovative research and analytical methodologies to help you look far beyond the limited score-based performance measurements that other consultancies conventionally rely on. So you gain a far more complete picture of what your customers really think of your performance - plus what potentially could strengthen their loyalty and boost their spend with you as their needs evolve or new market trends emerge. Get in touch to find out more

Case study: pinpointing issues and reactions across the European automotive industry  

 What are this year’s causes for concern in a customer base that stretches across Europe? And what impact – if any – did the acquisition of a major competitor have on customer perceptions? The RS Consulting team’s more holistic approach to investigating 'customer experience' provided the answers for a leading name in dealer management systems software for the automotive industry.

Our solution was to advance from our client's annual postal customer satisfaction survey to a web-based study involving 2200 interviews with customers in the UK, Belgium, Holland, Austria, Germany, Italy, Portugal, Spain, Norway, Sweden, Denmark, Ireland and France, plus a similar survey in South Africa. Our results helped our client to pinpoint exactly what in their business was causing the greatest dissatisfaction - and if this changed from country to country. We also provided a clear overview and understanding of current satisfaction levels across their different markets. Get in touch to find out more
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