Services / Market segmentation
The answer is by capitalising on RS Consulting's expertise in Market Segmentation. We can advise you on the most relevant ways to identify and profile your marketplace with accuracy, taking into account demographics, behaviour and practice, attitude and psychographics - singly and in any permutation. We can then design, implement and manage the research and statistical analysis required to give you a clear picture of the segments of your market - plus a clear strategy on how best to approach each one in marketing, channel and business planning terms. Get in touch to find out more
Case study: engaging with distinctive groups of printer owners to forecast purchasing trends
Market segmentation
You might think you have a single market - but what influences do factors such as age, socio-economic grouping, culture and location have on the purchase decisions of the individuals within it? And how can you separate out the different 'micro markets' and so focus in more effectively on meeting the needs of each one?The answer is by capitalising on RS Consulting's expertise in Market Segmentation. We can advise you on the most relevant ways to identify and profile your marketplace with accuracy, taking into account demographics, behaviour and practice, attitude and psychographics - singly and in any permutation. We can then design, implement and manage the research and statistical analysis required to give you a clear picture of the segments of your market - plus a clear strategy on how best to approach each one in marketing, channel and business planning terms. Get in touch to find out more
Case study: engaging with distinctive groups of printer owners to forecast purchasing trends
Do people who opt for B-size computer printers have widely different characteristics and needs compared with the owners of smaller printers? This was the question posed by a leading manufacturer of printers and consumables in relation to their markets in the USA and Germany.
RS Consulting responded with a web survey of 151 decision-makers in the States who had purchased B-size printers plus a further 201 in Germany. The aim? To determine how they were using the equipment and what they required from it in helping to operate their businesses. Our market segment profiling and recommendations gave our client a sharp insight into both current and projected B-size printer usage and associated purchase-decision-making: the foundation for planning future product development and marketing strategies with confidence. Get in touch to find out more
RS Consulting responded with a web survey of 151 decision-makers in the States who had purchased B-size printers plus a further 201 in Germany. The aim? To determine how they were using the equipment and what they required from it in helping to operate their businesses. Our market segment profiling and recommendations gave our client a sharp insight into both current and projected B-size printer usage and associated purchase-decision-making: the foundation for planning future product development and marketing strategies with confidence. Get in touch to find out more